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Plant cool season grasses, such as fescue, rye and bluegrass, in the fall. You can plant these in the spring, but the young plants will be ill-suited to deal with the harsh, hot weather of summer. You'll lose a significant portion of your new grass to heat and drought stress. You'll be right back out there in fall, overseeding again and wondering why you went through all that trouble.
Plant warm season grasses, like St. Augustine, Bermuda, Centipede and Zoysia, in spring. You can plant these in the fall, but they will not have had enough time to develop a good enough root system to allow survival against a frost.
Plant the right grass at the right time, and you'll save money and headaches.